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Making Innovation Work : How to Manage It, Measure It, and Profit from It by Tony Davila, Marc Epstein, and Robert Shelton. Are you making management mistakes that could damage your business? Whether it's unhappy employees, lack of customers, or poor cash flow, there are many things that can threaten your business' success. It is important to identify the skills you need to develop or improve so that you can succeed in your day-to-day business operations. Some entrepreneurs take advantage of resources at a small-business development center. There are several fundamental aspects of operating a business – whether you run your own small business or hold a management position in a national corporation – that a manager should be aware of. 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